Independent · citizen-sourced
An open, citizen-sourced record of the brands advertising on and around World Cup broadcasts — documented by viewers, with a source for every entry.
Report a sightingThe record
Each entry is submitted by a viewer and backed by a photo or source. Search and filter by country and channel.
Contribute
Help build the record — it takes a minute, and a photo is all the proof we need.
Open the form →The form opens in a new tab. A Google sign-in is required so you can attach a photo.
Spot it — a brand advertising on or around World Cup coverage.
Submit it — with a photo of the screen as proof.
We verify and publish it to the open list, with its source.
About
Ad-versity is an independent, open project documenting advertising connected to the FIFA World Cup — the companies that sponsor FIFA directly, and those that advertise on the broadcasters carrying the tournament. We publish what viewers report, with sources, so anyone can see the full picture and decide for themselves.